October 10, 2022
Here are 6 easy things your business can do to improve its carbon footprint, and become a Greener grocer (not a greenwash-grocer):
When it comes to sustainable marketing, being vague about your claims just won’t cut it.
If you don’t already know, the term "greenwash" refers to deceptive marketing tactics designed to portray a company or product as caring for the environment when they actually don’t.
Consumers are catching on to “greenwashing” and becoming more discerning as they stroll or scroll through their local or online supermarkets.
For the best brands, the proof is in the pudding. It’s all about doing sustainability authentically.
What does that mean?
Take Scoop Wholefoods for example, who are leading the way in sustainability with 100% green energy powering their stores, reducing single-use plastics and encouraging their shoppers to share their passion for a zero-waste lifestyle by stocking over 500+ pantry staples and 200+ personal and home hygiene products that can be refilled in-store - plastic free.
This is where Greener comes in.
We know the journey to net zero emissions can be daunting, and we’re on a mission to make it as easy as possible.
That’s why we’ve partnered with the Australian Retailers Association, to bring you Greener Business. Our new digital solution, is your virtual Sustainability Manager, providing you with personalised pathways to reducing your carbon footprint.
Greener is all about making it easy for businesses to become more sustainable, demystifying climate-action, and celebrating the good things businesses are doing to work towards net zero emissions and reducing waste.
The best bit? We bring you more customers for your efforts.
Want to become greener, but unsure where to start?
Sign up for priority access to find out how the ARA and Greener can help you with personalised pathways to a greener future.
Already the real deal?
We love your work! Doing better for the planet IS better for business.
We’re connecting a community of like-minded businesses and consumers all committed to making a positive impact, building a new green economy, and we want to chat to you!
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