Green Hero: Patagonia




September 16, 2022

We're giving a massive thumbs up to big brands doing inspiring things for our planet, and today we're celebrating Patagonia.

Patagonia’s Billionaire founder giving the entire company away to save our home planet

We love to highlight stories of hope when it comes to cultivating a better world, and today we’re celebrating Patagonia, a business using its position as a major global outdoor-clothing brand to inspire and take concrete action.

When it comes to setting the bar in ecological corporate leadership, Patagonia's billionaire owner has taken things to new heights.

After 50 years of Patagonia, founder Yvon Chouinard, along with his wife and two children, have given away the company, boldly stating the “Earth is now our only shareholder”.

“Not a lot of people understand how serious we are about saving this planet, I’m dead serious,” Chouinard said. 

In an open letter, he announced that instead of selling the company, the family transferred their ownership of Patagonia, valued at about US$3 billion, to a uniquely designed trust and a nonprofit organisation where all profits will be used to combat climate change.

Although, perhaps one of the most extraordinary moves in business for the sake of the environment, it is not the first time Patagonia has displayed a unique brand of corporate activism. It has always been committed to experimenting in doing business in unconventional ways, hoping to influence customers and other companies along the way to help fight the climate crisis. 

In 2018, the company changed its mission statement to something plain and direct: “Patagonia is in business to save our home planet.”

With big brands like Patagonia leading the way to a better future, we can’t wait to see even more companies across the globe take action, no matter how big or small.

And we’re with you Patagonia! Here at Greener, we share Patagonia's desire to bring people and businesses together to create a new Green Economy, joining forces to help end climate change.  

By shopping with Greener, you’re part of a collective of change-makers, directly shaping Australia’s future and the planet for the better.

Check out Yvon’s video over on Instagram.

And while you’re there, go ahead and follow @getgreenerapp