Getting Greener with Jodhi Meares

‍What does sustainability mean to you? What motivated you to be a sustainable business?‍

I learned a lot about why Mother Nature is our biggest teacher and muse in Hawaii, where I created THE UPSIDE. For me, it’s so important to be connected to nature as this is when I feel my happiest and healthiest. She (Mother Nature) is a huge part of people’s wellbeing. So, whether people notice that about themselves, or subliminally understand that we like to be outside in nature, I’m not sure, but I believe that people are increasingly being drawn to businesses who deeply understand that it’s part of their duty and purpose to protect her for future generations.‍

What green initiatives are you most proud of?

I’ve always been a huge animal lover; so, it was only natural for us to consider our use of animal products in our garments. We have recently become a PETA-Approved Vegan Brand. We were already making conscious decisions in our sourcing so we are happy we could be formally certified.

‍What has been the most surprising or rewarding thing you’ve encountered on your journey to becoming more sustainable?

Our customers have always come to us for the quality and longevity of our garments, so fabrications and supply chain have been a key focus for us while on this journey. For them, wearing THE UPSIDE is part of their pursuit living a healthy and joyful lifestyle. So, although sourcing more sustainable fabrics has been challenging at times, we’ve never given up because we’ve always kept her in mind. It’s without a doubt been worth the journey because the team have been able to maintain the same feeling in finish and products which stand up during workouts and I think some of the fabrics are even better than we could have ever imagined, like our Pure Peached Fabric which is made from 72% recycled fibres.

What is the biggest challenge you’ve faced while trying to get greener, and how have you tackled this?

It’s definitely been sourcing. There’s no room anymore to not be conscious about where you are sourcing fabrics in fashion and there is a demand for transparency. Even though it’s been hard it’s come such a long way and much easier to give the customer our absolute best in design and quality.

Currently 70% of our range is made from preferred fibres, including recycled, organic cottons and hemp. Our internal benchmark is to reach 80% preferred fibres across our range by December 2023.

We’re currently testing 3D sampling to further reduce any textile and trim wastage, as well as decrease our carbon emissions.

Who else do you think is doing sustainability well and why?

Outerknown because they set out to be sustainable from the beginning, that is their entire ethos. Apart from having amazing product!

Huge shoutout to the fabulous Jodhi for being so generous with her time and sharing her story.

If you're as passionate about Mother Nature as Jodhi and looking to enjoy a healthy active lifestyle, why not check out The UPSIDE here

Or if you're a business that's interested in finding out more about joining the Green Economy, get in touch today.

‍

‍